Sega and Microsoft have announced a strategic alliance that explores ways for Sega to produce large-scale, global games in a next-generation development environment built on Microsoft’s Azure cloud platform. The alliance forms a key part of Sega’s mid to long-term strategy, allowing it to move forward with its “Super Game” initiative to develop new and innovative titles focused on “global,” “online,” “community,” and “IP utilization.”
The companies have agreed upon the foundation for this alliance and will look to build further technological evolutions through mutual cooperation, with areas such as ‘network infrastructure and communication tools required for global online services’ being a key priority. And by shifting to a next-generation development platform, Sega can effectively adapt to diversifying work styles and potential infrastructural changes.
“With the world now more connected than ever following the widespread deployment of 5G and cloud services in recent years, consumers can more easily enjoy high-quality entertainment content at any time,” Sega said in a press release. “Within this highly connected environment, the ecosystem surrounding the games industry continues to evolve and expand as more sophisticated tools and technologies become available. As such, video games continue to grow as a major medium for gamers globally, with access to a vast range of gaming experiences and communities becoming more diverse and attainable. This proposed alliance represents SEGA looking ahead, and by working with Microsoft to anticipate such trends as they accelerate further in future, the goal is to optimize development processes and continue to bring high-quality experiences to players using Azure cloud technologies.”